Strategic Brand Consultancy  ·  London, 2026

SENSO
Method

Clarity for brands that refuse to be ordinary.

Most brands don't have a clarity problem. They have a courage problem — the courage to be specific about who they are, who they're for, and who they're not.

SENSO Method™ was built to make that specificity possible. Five steps. No buzzwords. No invented benchmarks. Just the work.

Giovanna Franchini. London, 2026.

Begin with a Clarity Audit giovanna@senso.marketing

The Method

S Soul Excavation

"What does this brand actually believe?"

We surface the real values. The ones that hold under pressure. Not the ones that look well on a website.

E Experience Mapping

"Where does the brand promise break?"

Every gap between what a brand says and what a client feels is a clarity failure. We find them all.

N Narrative Architecture

"What story is this brand qualified to tell?"

The right story has evidence behind it. We build the narrative from what the brand can actually defend.

S Signal Design

"How does the brand communicate belonging without broadcasting?"

Restraint is a signal. We identify the touches that speak to the right people: visual, verbal, experiential. Quietly.

O Orbit Activation

"Who are the right people, and how do we bring them closer?"

Audience defined by worldview, not demographics. We map who belongs at the centre and who sits further out.

Three ways to work with SENSO.

Clarity Audit

£1,500–2,500

7 days

Where the brand is unclear, and what it costs. A diagnostic that names the gaps without softening the findings.

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Strategy Sprint

£4,500–7,500

21 days

From clarity to a written strategy you can act on. Every recommendation is evidenced. No vague directions.

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Strategic Partner Retainer

£3,500–6,500 / month

6 months minimum

Embedded strategy, monthly. For brands in motion that need a consistent strategic eye, not just a one-time audit.

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Selectivity matters. We do not take every project.